The Brief.

Park East Academy is a S.T.E.A.M. Driven day school for the age of 6 weeks - 12 years old. Tasked with the duty of creating the brand, logo, website, and social media, the overall project took about three months. The client was interested in having a logo that was organic or round with the initials, PEA. As you will see below, the color palette was developed to instill trust and security, and captivate the attention of costumers.